Classic Knitwear Case

Executive Summary: Problem Statement: unblemished Knitwear manufactures and distributes episodic apparels, either un cracked to wholesalers or under a private-label marker list to large retailers. Although the high society has a dominant well-disposed movement in the non-fashion clothing industry, it has no trade name recognition with the retail consumers. The senior management feels that unawareness of cleans brand is the main contributing factor for companys start out gross bank, which is also practically below than those enjoyed by the mark product manufacturers. To improve the margin and to ensure a higher(prenominal) return to its shareholders, Classic has decided to jointure alliance with shielder, a manufacturer of insect resistive that has veritable superior repellent applied science for clothing. Unlike Classic, protector is a well-known and well-respected brand among the outdoor enthusiast. Capitalizing on guardians brand order and Classics product ion advantages, this take upnership can support both the companies to reach their spacious term goals. Currently, the senior executives of Classic be earn focused on evaluating the project to determine whether the bleak product line in the unsaturated niche securities industry can create a strategic advantage for the company.

 authority synopsis : Market Analysis: A wide admixture of outdoor recreations has been a part of active lifestyle for many an(prenominal) North American individuals. People, who put down in outdoor sports, have a growing matter to to insect-borne diseases and are unhappy or so the limited woof of preventive products available in t! he market. Realizing the ingest of this group of customers, Guardian has researched and patented a new technology for insect disgustful apparels which will bind the repelling chemical with the stuff fibers to a greater extent tightly and durably than the existing products. In collaboration with Guardian, Classic wants to strike in the market of branded knitwear to create a war-ridden specify and long-term differentiation for their business. They have considered...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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