Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the globular market leader in the cocoa market, with more than 16,850 coffee shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in sales and its annual growth rate of 9.4 percent, the partnership faces a anatomy of challenges, which includes an increasing level of competition and economic climate. The news publisher publisher will provide an overview of the issues and identify several diametric strategies that tail end be used by the company to address them. This paper will also distinguish betwixt strategy and tactics, suffice an environmental analysis, apply strategic selection to achieve long objectives, identify critical success factors for designing implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizational streng ths and weaknesses for meeting semipermanent objectives in the nigh 5 years. Company Background Starbucks commode (Starbucks) is a publically traded company on the NASDAQ and the number ane and only(a) specialty coffee retailer in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest whole tone Arabica coffee in the world. Globally, the company has a wide locate of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the joined States, the Asia Pacific region, Greater China (China, Hong! Kong, Macau and Taiwan), the Europe Middle easternmost Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision literary argument The companys slew is to become national company with values and direct principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks burster is to to shake and nurture the human spirit - one person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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