Communications Campaign for an Aftershave Essay -- Business Management

Communications Campaign for an Afters mother I have been requested to produce a parleys campaign for myaftershave called Blizz, created by Lacoste, with a bud get of300,000. The skimpygs I need to include are an interpretation of theimportance of publicize and public traffic to a business, anexplanation of advertising media and their advantages anddisadvantages, discussion of the resolve businesses use publicrelations and the tools used in the public relations and a list of theconsists on a communication campaign.My target audience for my blizz fragrance are businessmen aged 30 andon words. T here interests are in business investments and buying fashionableexpensive goods.The Blizz fragrance will be campaigned on national idiot box and atdepartment stores such as House of Frasier, Beatties and Debenhams.Young women sledding around the store giving testers out to the publicwill air the fragrance. Im going to make my advert interestingand swish so it will appeals to the all bu siness men, the advert will enter all ranges of business men buying the Blizz fragrance form family unitof Frasier. The language in the advert will be in fashionable English andevery body will be wearing suits, the women in the advert will fall inlove with the men once they brought the fragrance. The colours used inmy advert are going to suttle and kernel catching.Research shows that advertising in mens grooming books andmagazine, the image of virility and masculinity is something verydifferent today. More attention is remunerative to the body and sensuality isconsidered and asset, not something to be hidden. Mens fashions havealso changed, becoming more colourful, varied and seductive, allfactor which beg off the boom in mens fragrances, which nowrepresents an astonishing unrivaled third of the turnover of the variousfragrance companies. The male market is here to stay and theexperimental fragrances, such as Davidoffs Cool piddle (fruity, floralnotes), and New West by ARA Ms (salty, refreshing notes) havecapitalized on this new openness in male fragrances.When I searched the web for commercialized cropion, lots of namescame up and I wasnt really reliable which to trust and which I couldnttrust. After a lot of clicking the main results, I decided to switchover to the sponsored results, which on Google appear on the decentlyside of the page in little boxes.I found that the fi... ...newspapers move a certain ware or a business.Sponsorship- sponsorship is when an organisation uses their product tosponsor someone or something for standard when ITV uses Cadburyschocolates to sponsor Coronation Street.In house magazine- this is when an organisation uses a magazine topromote their product thin in their company.Corporate image this is when an organisation sets out an image to draw and quarter a certain type of consumers for their product.Local Environment Projects- this is when the organisation promotestheir product in their local environment to squ are up what the public thinksabout their product. The reason businesses use public relations is to- Create strong community relations Be aware of on that point social responsibility Persuading customers to by there products or services Explain customers legal rights.The tools that I would use for public relations are -Press releases- I would get the press to promote my Blizz fragrance ina newspaper for example the Daily Mail.Local environment projects- I would use this project by going to themarkets and giving out free samples of my fragrance to the members ofthe public to see what they think of it.