Fiat 500 Diesel Essay Example | Topics and Well Written Essays - 3000 words

Fiat 500 Diesel - Essay Example According to their press release 2010, the car is special and has been designed using blue-sky technology added on to its features as illustrated in the Table1.In this model, consumers derive performance, status and approval due to its stylish trend, special features in the interior design, spacious boot at the rear which can accommodate bulky loads and a new sophisticated engine that is powerful and can race more kilometers without a stop-over. The car is small, economical in fuel consumption which implies that it is cost saving which places the consumer at a better purchasing power. It is also fun to drive, the car having being made mainly for youth city dwellers that are affluent and who need better fashionable designs. The product has a wide variety of attributes, like for instance, new midnight indigo blue colour; a set of aggressive 16 inch alloys wheels; imitation air intake integrated into the rear hatch opposite one of the most famous logos of Italian fashion; the yellow bra ke clippers for the 1.4 liter version making 100 HP and quite a few satin chrome painted features, including the moldings which evoke the atmosphere of diesel fashion world. The new special model offers a wide variety of additional products, mainly consumers, known as Fiat 500 Accessories that consists of graphics and badges for consumers to choose from. They include a wide variety of badges that are offered in affordable prices, a psychological make-up that could show that this class of consumers is loyal to their country as well as to fiat products. It also offers mats and mudflaps for consumers to ensure the car remains clean, as it is driven by a higher richer city dwellers youth. It also accompanies multiple services amongst which include car care services, safety instructions and other merchandise services to satisfy the consumers. The New Fiat 500 by Diesel has a depth of product lines, currently featuring five models in European markets: punto Evo model, panda model, bravo m odel, Doblo model and Qubo model.2 The consumers are willing to willing to spend some time looking for the car due to its excellent features that has made it popular, environmentally- friendly and fuel- saving. Its power unit, the 0.9-litre Twin Air is a unique engine that has won international standards and is currently the engine of the year in the latest awards (The 2011 GreenFleet awards City car manufacturer of the year)3. 1.2. Current Pricing The current pricing strategy is competitive and affordable (ranging from ?11600 to ?15500). The consumers are willing to spend some time looking for the car due to its brilliant features highlighted above: environmentally- pleasant and fuel-saving. This is mainly attributable to its class of consumers, mainly the rich city dwellers youth who do not care much about price. The product is in a competitive market position as other car manufactures also exhibit high sophisticated technologies and produce at low costs. However, Fiat group, the car manufacture division has excellent models for the rich and higher social class who will not care much about the price due to their higher incomes and quest for recognition in society. The fiat 500 by Diesel model is a luxurious good, and as such, the rises in prices or even if prices are higher than the competitor’s, it does not reduce demand but instead it increases it as consumers care more about recognition and admiration than prices from their fellow low-class consumers who utilizes